Symbiosis International (Deemed University)
Objectives
To position SNAP as one of the most preferred MBA entrance exams amongst the TG
To promote the institutes under umbrella of SNAP 2022
To increase the paid applications in year 2022 by more than 10% as compared to previous year.
To increase engagement rate on the social media handles of SNAP and Symbiosis by more than 15%
Winning Strategies
The consumer Sales Amplification Strategy (CSAS) for SNAP has changed & evolved over the years with the help of our digital marketing team. For the year 2022, we created a solid Integrated marketing strategy based on new trends in digital and our previous experience of handling SNAP
Exploring OTT/News portals marketing where the target audience is active can help SNAP to increase its brand footprints
Nurture registered candidates with Email, Whatsapp, and SMS marketing, emphasizing the highlights of the brand- legacy, range of specializations, placements, most student-friendly exams connecting with communication theme #LifeChangesWithASNAP A/B Testing on the communication & Landing Page
Curating a communication theme for the digital campaign that would resonate with the audience #LifeChangesWithASNAP
Data-driven approach for city-wise budget allocation based on existing market and opportunity market
Results
The overall paid applicants in SNAP 2022 increased by
There were 28,773 paid applications from campaigns by SRV, which contributed 40% of total paid applications
Organic and paid traffic in 2021 vs 2022, there was an increase in paid traffic by 29.45% and organic traffic by 11.78% respectively
